Digital PR Agency ✱ DACH + EuropeYour brand. In tomorrow's headlines ✱
The day after, in search results.
We're the digital PR agency for Europe. We build campaigns that newsrooms actually want to cover — with data that has real news value, stories that stick, and interviews that put you in the press as a voice of your industry.
Our PR campaigns have been featured in:
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01 ✱ FAQ
The questions everyone asks us
We don't promise miracles — we promise work. And it pays off: on average, as a digital PR agency we land 10–15 media clippings per month for our clients, often significantly more.
Our record? 150 clippings and backlinks from a single campaign. Want to try and beat it? Get in touch.
Good digital PR doesn't happen in a vacuum. We work within a tightly-knit, constantly growing network of journalists across leading German-language media outlets — national, industry-specific, and local.
That's how your message reaches the people who actually matter. A selection of our media contacts is shown just above this section.
Fair question back at you: what's an article worth to you if hundreds of thousands of people read it — with measurable impact on visibility, reach, and SEO?
Yes, a genuinely good digital PR agency costs money. And no, we don't run on thin air either. But when we're excited about a topic, we find a solution that works for both sides.
Our guiding principle: quality beats quantity. Real enthusiasm beats put-on interest. Lasting success beats short-term attention.
For us, digital PR means visibility and backlinks earned honestly, organically. We don't pay journalists — and we don't tell anyone how to report a story.
Our content earns attention through relevance, not budget.Honestly, we're pretty proud of that.
First, our word: we have never – truly never — run a digital PR campaign that landed zero clippings.
Just as important to us are clear expectations. If we know what you're hoping for — ideally in concrete numbers — we can really deliver. So let's talk openly about your goals. We're ready when you are.
Absolutely. Digital PR generates high-quality mentions in editorial online media — and those are exactly the kind of independent signals that AI systems like ChatGPT, Claude, Google Gemini, Perplexity, or Microsoft Copilot treat as trustworthy.
If you want AI to recommend you, you need a presence in real media. That's exactly what we build.
02 ✱ Services
How your brand gets into the press
From data studies to interviews: every campaign starts with one question — why would a newsroom publish this tomorrow?
01 ✱ Data PR
Data newsrooms love
We turn official statistics into studies and rankings with real news value — the story built right in.
- Credible data sources, carefully researched
- Regional breakdowns on request
- Transparent methodology & sourcing
02 ✱ Brand-PR & Interviews
Your brand as news, you as the voice
We find the angle that turns your brand into a story — and get you personally into the press as an interview partner in print and online media.
- Story angles & newsjacking
- Interview placements in print & online
- From flagship outlets to niche media
Linkable Assets
Assets that stick around
Interactive maps, calculators, indexes: content newsrooms link to voluntarily — visibility that outlasts the publication date.
- Data visualizations & infographics
- Value over advertising messages
- Links & rankings that last
03 ✱ Live on-site
PR you can actually experience.
We deliver genuinely great digital press work that moves people and brings them together — online and live on the ground, like at "BITGET Crypto Elites Day" in Budapest 2025, which we had the honor of organizing and hosting as the official digital PR agency for BITGET, Europe's largest trading platform.
»Advertising buys attention. A good digital PR agency earns it.«
Steffen ✱ Gründer digitalpr.eu
04 ✱ Process
How a headline comes to be
Five steps, every month, like clockwork. You see every step — and at the end, every clipping.
Step 1
Find the data
Official sources, our own research, seasonal hooks: we find the dataset with a story hidden in it.
Step 2
Build the story
Angle, headline, regional twist — what's the news, and which newsroom is waiting for exactly this?
Step 3
Produce the asset
Press release, infographic, interactive map — or your interview: prepared so newsrooms can run with it directly.
Step 4
Pitch it
Personally, to the right journalists. No mass mailing spam — real relationships.
Step 5
Measure it
Clippings, reach, visibility: transparent in a monthly report. What doesn't work gets cut.
05 ✱ Team
The people behind the headlines
Founder ✱ Strategy & Data PR
Steffen
Comes from an SEO background — which is why he thinks about PR in terms of both headlines and search results. Has worked with award-winning agencies and built campaigns that reached millions of people.
Co-Founder ✱ Brand & International
Fru
Makes brands visible across borders — from lifestyle to beverage, food, blockchain, tech, and music. Experienced PR and branding specialist with an international network.
Juna
✱ Team
Peter
✱ Team
Jacky
✱ Team
Sarah
✱ Team
06 ✱ Markets
At home in DACH, active across Europe
07 ✱ Contact
Let's talk about your headline.
30 minutes, no generic pitch deck: you tell us where you want to go — we bring a concrete campaign idea and give you an honest answer on whether and how we can deliver.
Or reach out directly: mailto:info@digitalpr.eu
✱ Usually replies within 24 hours.
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